You have probably received promotional emails, and heard about email marketing before. Companies have the ability to market to all of their potential customers and current ones using email messages with email promoting. Keep reading to find out how marketing via email can work for you.

Do not ever send unsolicited emails to unsuspecting customers. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This not only harms your reputation, but certain ISPs could put a block on your IP address when a large amount of people complain about the unsolicited marketing messages you are sending to them.

Keep your emails consistent. Always make sure that your emails contain the same business logo, colors, and font style. See to it that the font you’re using is readable. With enough exposure to them, your subscribers will come to find your consistent emails distinctive and start paying more attention them. For a business to be successful, it needs to be instantly recognizable, especially when it comes to e-mail marketing.

Prior to contacting any of your customers through email, you should always get their permission to do so. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. ISP policy violations may also occur if you send mass emails to people who don’t want them.

Create informative and entertaining content for your marketing via email campaigns, not just information about the items you sell. Give your subscribers special articles, things they may not find on your website. Also include exclusive offers on your services or products. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.

It is very smart to have people double opt-in in order to receive email messages from you. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.

Major Holidays

Marketing emails that are important should not be sent out close to major holidays. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. Of course, there are always exceptions. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.

Marketing with email campaigns are so commonplace, that most individuals have witnessed one before. Basically, it gives companies a way to promote their business through simple email communications. If used properly, this can be a very effective marketing strategy and you can do this easily if you apply the tips that you have read today.