Facebook is a very popular Internet site due to the way it can easily connect friends and family. Use this power of the Facebook platform to market your business more broadly. Keep reading for helpful tips on using this venue successfully.

Contests can be used to your advantage. Free samples and discounts are another way to attract followers and get them to try your products. Always award the prize though; you don’t want to be viewed as dishonest.

Reply to any comments left on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. Respond to concerns, especially when it is a direct question or product concern.

Utilize custom tabs. You can easily organize the information available on your page so that fans can find it. When you run a contest, put it on its own tab, for instance.

Buy a Facebook ad. You can tailor your ad so that only people of specific age or gender criteria see it. Your budget can be your guide. This is a valuable tool as you do not have to commit funds long-term to the advertisement. Your ad can be taken down at any time.

One of the best marketing tactics is to hold a giveaway. Have customers like your Facebook page and give them something for it. You will have the chance to communicate with a large amount of people.

You can offer prizes for Facebook “likes”. If someone likes your page it will get you a ton of exposure. Offer an incentive for new people to like your page, something that others are not getting. It could be something everyone gets or even a sweepstakes. People find it easy to click if the offer is for an appealing item they would like.

Provide value in every post you make on your Facebook page. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.

Don’t let the complexity and size of Facebook scare you off. Utilize the medium of this social media juggernaut to market your business and get results. For an entrepreneur or corporation, techniques are available to make it the best it can be. Remember these tips so you can get the most out of Facebook marketing.