Facebook has millions of users. You are probably already one of them. If you are a business owner you should learn how to harness this new tool so you can reach those people. Here are some useful tips for using Facebook to market your business.

Facebook is a great place to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. It should be thought of in this way. Cross promote information between your official website, blog and Facebook. This will increase your traffic and profit in the long run.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. All that needs to be done is you should get the offer set up and use the Promoted Post option. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

Custom tabs can help you get more accomplished on your Facebook page. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For example, if you are holding a contest, you can include a tab for the contest information.

Fan Base

In order to make the most of your marketing efforts, build a fan base that is solid. Having an excess of 5,000 fans is best. After you have developed a fan base, you can begin marketing your products by increasing your investment.

It can be helpful to be active on other Facebook pages instead of just your own. You can garner a ton of attention when you post on other people’s Facebook pages. You want this to be positive attention. You should be posting when there is something important to say. Do not spam other pages.

If someone “likes” your page, give them something exclusive. These “likes” can bring new attention to the Facebook page. Offer an incentive for new people to like your page, something that others are not getting. It could also be something like a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.

Do not assume that Facebook is your best option for social media marketing. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.

After reading this article you should have a better idea of how to harness the power of Facebook marketing. Utilizing the tips you’ve read is much easier than you might have thought. You are going to be pleasantly surprised at the successful results.

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