Does your business use Facebook? Failure to effectively utilize Facebook could mean that you’re overlooking millions of leads. If it is, make sure you are doing things right. Keep reading to learn how to come up with a successful Facebook marketing campaign.
When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. The wording can be relaxed, but the content needs to be professional. This will help to increase the credibility of your page.
Any online content that you publish should link to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Facebook Offers give you a way to promote yourself. You only need to post the offer and then change it to Promoted Post on your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
It is important to have a lot of followers when using Facebook as a marketing tool. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you hit that mark, your conversions will start happening rapidly.
Facebook Pages
Post on other people’s Facebook pages. This can really help you to gain exposure. Make sure your posts get the attention you want. Post to other Facebook pages when you have something worthwhile to say. Spamming is something you should never do.
A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Use targeted ads on Facebook instead.
Have your fans get involved with your various company or brand decisions. People like to get involved. What better way to do so with your community than to get them involved in some basic decisions. If you blog, ask fans what they want to hear about.
It’s really important to try to have a personality for your brand. Marketing materials should be periodically refreshed to keep them current and relevant, which sells the idea that your brand is also current and relevant. Show a bit of personality, but make sure that you do this while remaining professional at all times.
If your business isn’t on Facebook yet, you should now be inspired to get it there. You have the tips, so put them to use. There is always room to improve, even if you have some Facebook experience. Use the information you’ve learned to assist you.