How often do you check your email? Many people check their email twice a day, while others check even more. Email is doubly important for you, the business owner, as email is an easy way to communicate with your customers. Here is some advice on how to get started in marketing with email.

Do not send marketing emails to those who have not requested them. Your emails will be considered as spams if you send them to people who did not sign up on their own. This will convey a bad image for your business and your IP address will be blocked if a lot of people complain about your emails, which means no one will receive your emails.

Before sending your email, take a step back and proofread it. Sending an email with typos or incorrect information is bad for your image. Prior to sending a message, test your email layout so that you know everything will be readable. Test links that you include in your email to be sure they are working.

Test your email layouts. New offers and the most crucial information should always be at the top. Vary email formats regularly to determine which ones generate the most sales. When you know which format works the best, stick with it. This way your readers know exactly what to expect and where they can find what they would like to read.

Be consistent. Make sure that your emails contain the same colors and company logos. Be sure that you’re using a font that people can read. Eventually, people will begin to recognize your emails, and they’ll pay closer attention to them. Familiarity is vital to the success of any business, and that also greatly applies to email marketing.

You should always have permission before emailing any individual. Businesses that are taken seriously do not send out mass mailings via email. It could become bad enough that people decide not to buy from you at all and completely detach themselves from your company.

Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.

Avoid sending your marketing with email near holidays. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. This is not a hard rule and some holidays will require communications. An example of such an exception might be a Black Friday special for 25% off an LED TV.

Think of sending out emails as a way to stay connected to your customers. Use the information contained here to help you develop an effective email marketing campaign. Good results will follow. Successfully promoting your business is simple and very achievable if you use the right tools, and email promoting is one of best.

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