Understanding the ins and outs of marketing with email is key when embarking on a new campaign. Of course you have to avoid being filtered out as spam, but there are other ways to make your messages more effective at selling your products. Continue reading for some really great marketing with email tips!

The first commandment of email marketing is to never send unsolicited messages. If you send emails that are unsolicited, people will think you are a spammer. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.

Only send emails to people that you know. Mailing people who are not familiar with you or your product can look like spam. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. This may cause them to simply delete your email, which is just a waste of your time.

Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. This type of marketing via email gives the readers value for participating, but it may also encourage them to refer their friends. Referral programs are excellent methods of growing not only your email base, but also your customer base.

When researching marketing via email, use as many resources as possible. Don’t just check online, but head to your local library or bookstore too. Some areas even offer classes to help you improve your knowledge.

Practice consistency. Make sure that your emails contain the same colors and company logos. The font you choose should be something that everyone can clearly see. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. In e-mail marketing, familiarity is very, very important.

Only send email to customers after they have agreed to receive your mailings. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.

As you can see from the article above, the advice given will help your email marketing campaign be successful, but that is only true if you stick to it. You can improve your bottom line more quickly with this solid advice on marketing via email in any running campaign or future project that your have in mind.

There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in Phoenix, Arizona where you can make the most impact on improving your community.