Are you aware of what marketing online is all about? Did you know that Facebook is a great place to do that? Do you stick to traditional marketing and fear new technologies? Regardless of whether you’re a professional or a novice, you will find the tips in this article are very useful.

It is important that your published online content is linked to your Facebook account. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. You can also link your Facebook page to your Twitter account so your tweets will show up there.

Facebook Ads

Give Facebook ads a try. While your updates are certainly helpful, they can generally only get you so far. To gain even more customers, you should use Facebook ads. Facebook ads are cheap, and they can be quite effective.

Facebook is a great content sharing tool. It’s not all about chatting it up with your friends; it’s also a great place to share content too. You can have lots of different kinds of conversations. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. Facebook can drive a ton of traffic to your sites.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Set up your offer and switch it to Promoted Post via your Wall. If your offer is really good, you can consider opening it up to non-fans.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Do not forget your existing audience. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. If your fans think you respect them, your marketing will be successful. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Those customers are random, so they do not have any reason to read your daily posts. Invest in targeted Facebook ads instead.

These tips have just given you an advantage over your competitors. That is only true if the tips are used, of course. Today is a better time than any to start making money using these tips.

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