As any business owner knows, successful marketing is one of the most important elements in growing its customer base and increasing profits. One very effective marketing tool that can be neglected is a well-designed e-mail marketing campaign. Below, you will find some informational tips to help you get started with a successful marketing via email campaign.
Your marketing emails should contain rich content to complement the request for business. Present special articles or information that is unique to the email and not your site. Promote special offers on products and services in your emails that are exclusive to your email customer. Send special deals and holiday greetings, and remember to not only email when you desire something of your customers.
You should avoid sending too many emails; one a week is enough. It is likely that your customers receive many marketing and other messages each day. If you send too many messages, you will just become part of the clutter. They may begin skipping them, or worse, deleting them without ever reading!
Marketing emails that are important should not be sent out close to major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are, of course, exceptions. Perhaps you want to target a Black Friday deal or a Cyber Monday special.
Use few graphics when creating marketing with email programs. Many email readers block graphics, causing some people to miss the information which is not available in text format. The spam folder is the likely destination for photo laden email.
A great way to help customers is to provide an unsubscribe link. Don’t make it difficult to find. It is important that your customers feel in control and that they aren’t being forced into anything.
Provide your customers with an incentive in your emails. Give them a persuasive reason to conduct business with you. For example, offer free shipping to customers who spend a certain amount after reading your marketing email.
It is important to always ask prior to putting an individual on your email list. If you do not do this, people will view you as a spammer and will simply delete all your emails or possibly unsubscribe from your site. If you have people complaining to your email provider, you might get taken offline for violating their policies.
Place a basic call to action within your emails. Your readers need to understand what they need to do by you simply telling them in your emails. If the email contains links, make them stand out and also provide instructions on how to use them. You might want to consider repeating links in your email so that they appear at the top, and then again at the bottom, of your notice.
An effective marketing via email method can make it easier for you to achieve success with your company’s marketing campaign. You’ll be able to use this method to build your business, increase your profits and reach customers you never would have otherwise. Choosing to apply what you have learned about e-mail marketing in the tips above can help increase your income.