Marketing with email is as old as the Internet. While programs and spam filters are successful in blocking out unwanted messages from reaching someone’s inbox, marketing via email done correctly is beneficial to both the sender and recipient. Continue reading to find some simple ideas to ensure people want to read the emails you send.
Have goals with your audience. Think of a way to entice them to have their friends join. When you are sending out emails, always ensure that there is a subscribe link contained within it. This way if a consumer shares the email with a friend, they will be easily able to sign up. This can help you grow your readers organically.
In order to promote excitement in your customers regarding receiving emails, offer them special discounts or limited promotions in your newsletters. This will tell your customers that they are special, you care about their business and that you want to reward them for staying loyal by signing up for your opt-in list. This will even nudge them towards letting their friends see the emails through forwarding. A good referral program can increase your number of customers.
Subject Lines
Keep track of the subject lines on e-mails that get opened and those that do not. To do this, simply select an email and then send it to one half of your mailing list with one subject line, and the other half with a different subject line. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Be sure to get permission prior to contacting any consumer through email. Very often individuals consider unsolicited emails as junk mail and do not open them. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.
Don’t use too many graphics in marketing via email materials. Many email programs will block out graphics, making it a waste of time to utilize them. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.
Active Feedback
Utilize both passive and active feedback in your email campaigns. You can get active feedback from your target audience by asking what people think of your emails. Passive feedback could even be invisible and is subtle to the reader. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
If you are doing it properly, your marketing via email efforts won’t even seem like a sales pitch to your readers. Your messages should always contain informative or instructional information that leaves your readers excited to receive your next message. Doing this will improve the standing and reputation of your brand. It also means you will attract loyal clientele who happily expends money on your products and services. Use the information you have learned in this article, and you will be running a successful email promoting campaign in no time.