Everyone today spends a lot of time on the computer and reading their email, so marketing with email is one of the best things to do to make your company stand out. Implement these tips if you are serious about starting an email promoting campaign.
Do not send marketing emails to those who have not requested them. Sending an unsolicited email is a mistake; people might start marking them as spam. This practice is terrible for the reputation of your business, and you may even get your IP address blocked by ISPs if they receive complaints about your unsolicited messages.
Use A/B testing to see which emails are successful and which ones aren’t. Send half of your messages with one subject, and half with the other. This can help you see which subject lines cause readers to open your messages and which get ignored.
Make your emails content rich. Put some helpful information in emails and don’t just put in information related to sales. Make sure that your subscribers receive special articles that are only available via email. Make offers for your products that are exclusive to each reader. Always send out holiday greeting and specials. You shouldn’t simply send out emails just when you are wanting something from your customer base.
Avoid sending your e-mail marketing near holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. Keep in mind that there could be exceptions to this. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
Brand Recognition
Creating brand recognition should be considered when developing your marketing emails. Because this is so true, you need to set aside the time and money to develop an email template that features several key elements, including the company logo, company colors, and any other elements that make it consistent with the rest of your marketing. This brand recognition will create a more professional appearance.
Make sure you get permission from all customers whom you send correspondence to via email. Failure to do so can lead to you losing customers’ trust and it will tarnish the reputation of your business. You may even be blacklisted, which really hurts your company’s credibility.
It’s an excellent idea to have a link where customers can unsubscribe from your email listing. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. You want the subscribers to feel like they are in control of the process, and nothing is being forced onto them.
Provide customers with some incentive in your emails to them. They are more likely to conduct business with you when they have a reason to do so. For example, you could use a free shipping promotion on orders over a particular amount.
Because of all this information you’ve just learned concerning marketing with email, you should ensure that your brain has properly soaked in all this knowledge. Therefore, you should either reread the above article or save it for future reference. Do this, and utilize its advice in order to assist you in achieving your goals.