Marketing with email does not seem to be as popular as before, but it is still a valuable tool. Email solicitation is one of the earliest marketing techniques used on the Internet, but it is no where near finished. New email marketing strategies and methods are constantly being developed to keep the medium fresh. Read the ideas included in this article to figure out how you can use email to your advantage.
Do you want to be known as a spammer? If marketing materials are sent out to individuals who didn’t request them, they could mark these massages as spam. This is very bad for business and you may be blocked by certain Internet providers.
Send out emails that correspond to your target audience. Once your list has grown a little bit, try to entice your current readers to refer new readers. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. This way your base will grow organically.
Use A/B testing to test out different combinations in your subject line. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.
You should always have permission before emailing any individual. Sending spam emails is the surest way to make sure that your subsequent emails will be ignored and unwanted. It may even cost you clients and customers because they may not appreciate it.
Always include an unsubscribe link in your emails. Don’t make it difficult to find. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want.
Active Feedback
Utilize both passive and active feedback in your email campaigns. Active feedback is obvious: ask for suggestions and opinions from your readers. Passive feedback is very subtle and may not even be obvious to your customers. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors.
Make sure you build and follow a strategy. While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. Staying persistent with customers that don’t fit in with the products and services provided by your business will simply annoy them and waste your time.
Email promoting has changed over the years, but it is still an effective tool for reaching your customers. Using what you’ve read here when you draft your campaign strategy will lead to sound decisions and increasing profits, so gather your thoughts and put them to work!