A lot of people are very interested in e-mail marketing, and how it can help their business growth. Email marketing offers many ways to market your business to your customers. Read on to find tips and tricks to help you build a creative email marketing campaign.

Make your emails personal to help attract consumers. Just like any other marketing, those who get them will buy more from you if they feel like they know you. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.

If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. You will lose customers and possible even your website host if you engage in spam.

Always proofread your emails. It is important that all the emails you send are correct. Prior to sending a message, test your email layout so that you know everything will be readable. Don’t forget, if you have embedded links, to check the links to be sure they function properly.

Test your subject line using two variations for the same email. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. You will learn which subject lines have the best open rates and which ones people ignore.

Always get customer permission before you begin contacting via email marketing. People will regard suspicious emails as potential spam and ignore or delete these emails. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.

Don’t send emails to people who have not given their express consent. If you’re sending out emails that are considered as spam, people may not take you very serious. It could become bad enough that people decide not to buy from you at all and completely detach themselves from your company.

Marketing via email can be powerful, but as you’ve read, many find it hard to know where to begin. Marketing emails can be a vital component of your overall marketing strategy. Use the tips you just read to develop a great e-mail marketing strategy.