If you would like to increase the number of people that are on your network but you don’t know how to do this, then you’re at the right place. Many people are not sure how to increase the number of subscribers to their e-mail marketing list, but this article can help you find out how to go about doing so to meet your goals.

Create email copy which is personal and endearing. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. For instance, if you have an idea of why they wanted your emails, put that in your message to them.

Only send messages to those you know and those who have signed up. If you mail unknown recipients, your email may be perceived as spam. Recipients will be left scratching their heads, wondering if they actually know you, and they’ll possibly feel suspicious about what you have to offer. They may just delete your message; what a waste of time!

Pick an audience to target. When you have some readers, try getting them to get their friends to sign up. Always include some sort of subscribe link in the body of your email. This will make it easier for your readers to refer the link along to other people. Your email base can really grow this way.

Before getting involved in an marketing with email effort, you must obtain permission to email each person on your list. If people do not willingly sign up for your emails, you could reported for spam.

Use A/B testing to see which emails are successful and which ones aren’t. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.

It is advisable to get permission from customers before contacting them by email. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.

This new knowledge should allow you to comprehend what you will need to do to succeed in your e-mail marketing campaign. Put everything you’ve learned into practice so that you can reach your goals in no time!