For lots of folks, Facebook is just a fun time-waster. It’s a good use of time if you market on it. The market of potential customers available to you through Facebook is incredibly vast, and marketing to them successfully can pay off in big ways. You can learn a lot of great tips about Facebook marketing here.

Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. You can encourage buyers to join when you offer some free products to your regular subscribers. Just announce a winner and repeat the promotion as necessary.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. Add colors, logos, photos and interesting apps. Most users on Facebook are visual.

Facebook Group

Consider establishing a Facebook group instead of or in addition to your page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. You can use both of these options to keep your customers informed about and involved in your business.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Offer an exclusive deal to those that “like” your page. The more likes you have, the more attention your page will get. Offer an incentive for new people to like your page, something that others are not getting. It could be a sweepstakes prize or something offered to everyone. If you offer something they desire, they will not think twice before clicking that button quickly.

Offer an easy way for your followers to sign-up for contests. Having potential customers sign up and provide you with contact information means you’ll have the ability to continue to interact with them. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.

Don’t share updates that have no direct relation to your own content. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Create a personal Facebook page on which to post other information.

Seek out leadership opportunities on Facebook. You niche leadership can be increased by how you handle your Facebook activities. Be looking for all opportunities you can find to post comments using your expertise. That not only shows you’re the best, but introduces you to new customers.

Use Facebook as a marketing tool for your company. Now that you’ve read this article, Facebook is one of the most powerful tools in your arsenal. You will accomplish incredible things if you take what you have learned and use it.