Do you have a Facebook page for your brand? If not, you’re missing a golden opportunity. If it is, make sure you are doing things right. Read on for assistance in developing a Facebook marketing strategy for your business.

Try to use Facebook ads. Posting to your page will only get you so far. If you want big results, ads can help you get them. These aren’t expensive, and they can really make a difference.

Do not leave out people that are already fans. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. If your fans think you respect them, your marketing will be successful. This will help them engage themselves in your brand.

Choose updates carefully. Subscribers will lose interest quickly if the content you share isn’t valuable. Updates must be engaging and helpful. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.

Immediately answer any questions and comments that your followers post on your Facebook wall. Respond to those who have taken the time to contact you. Responding in a timely manner will help improve your credibility.

Hiding content from non-fans is a great way to turn visitors into followers. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Just hide a small portion of content so you don’t lose SEO.

If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. You can start by placing Facebook buttons on your website. This will make it easier for your customers to find your Facebook page and connect with you in less intrusive ways than other types of marketing. If they like you on Facebook, you can notify them quickly about what is going on with your company.

Be sure that your Facebook page allows sharing of content. If your page includes relevant information, your followers will likely share it. This will help improve visibility for your company. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.

Be sure that you’re trying hard to put a personality behind your brand. If people find your information to be bland, they will think that about your business. Have a little fun, but don’t offend anyone.

If your business wasn’t previously on Facebook, you should be inspired to establish a presence now. You should now have all that you need to begin your Facebook marketing campaign. Even if you’re already using Facebook, you can improve things. Apply these tips for improved results.