Facebook is a site that most people in this country use. But, it can be a great tool to market your business. Facebook allows you to pay to market on it and there are also free ways to market as well if you wish to learn how to. Whether you pay or not, here are some tips that will help you on Facebook.

Increase customer engagement by commenting on the things they post on your Facebook wall. You should monitor your wall regularly and also any related @ messages. It is important to reply to everyone, even more so if it is a complaint or a question.

Be sure that all of your online content is linked to and from Facebook. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Facebook Ads

Consider buying a few Facebook ads. Posting to your page will only get you so far. Purchase Facebook ads to expand your business. They are not expensive, and can make a substantial difference.

Don’t let spam overrun your page on Facebook. You can monitor your page with certain tools, even when you are not online. You will be able to set up a list of keywords that will be filtered off of your page.

Facebook is primarily a means of sharing content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat it that way. Spend time producing quality content and use your page to promote these posts. Traffic volume to Facebook pages tend to be quite high!

Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and turn it into a Promoted Post on your wall. You may find yourself with new followers if its a great offer.

Do not forget about your existing audience. Many people focus on new fans and customers, all the while forgetting the people who they already have on their team. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This gets customers truly engaged in your company.

Now you have lots of information that can be used in your own Facebook campaigns. Facebook requires no investment of money, so it is simple to get started. The only way to best your competition is to start planning. However, they might read this article too, so get started!

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