If you are interested in adding people to your network but you are unsure of how to do it, read this article. It can be tough to figure out exactly how to grow an email list, but this article can help you do just that.

To get customers enthused about getting your emails, give prizes away through your newsletter. Using marketing via email in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. In fact, a referral program is a great way to grow both your email base and your customer base.

Try different email formats until you find what works best for you and your readers. The beginning of your emails should include new information and offers. You should also test out different formats and determine which format your readers respond to the most. Once you find what works, continue to use it. This helps your customers become familiar with your business, so they always know where to go in order to get additional information from you.

Be consistent. Be consistent in your emails, using the same colors, and always including the company logo. Choose a font everyone can read easily. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. Cultivating familiarity (or branding) is an important part of marketing, especially through email.

Don’t contact people via email without permission. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. It may violate the policies of your ISP if you do mass emailings to people who have not asked to receive your emails.

Avoid sending out important marketing messages too close to major holidays. People are often out of their office or on vacation during these times, and so they won’t read your emails. Yet, there may be exceptions to this. Some examples of this are occasion-specific campaigns such as Black Friday specials.

Armed with new information, you should be able to use marketing via email effectively. Study the information again before you begin, and then use what you’ve learned to create a successful campaign.

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