When looking to promote your business, you are probably wondering about what strategies are best to use. E-mail marketing has a long and profitable history, not to mention that it’s a great way to keep in touch with customers. This article contains several techniques to help you make your business’s e-mail marketing campaign a success.

Keep things consistent. Your emails should use the same logo and colors. Always choose a font that is easy to read, even on a mobile device. By doing this, you begin to create brand recognition, and customers will look forward to your next message. In e-mail marketing, familiarity is a key aspect.

Always get customers’ permission before sending them emails. If you start spamming people with emails, you are going to cause customers as well as prospective customers to disregard your business altogether. You may lose many of your customers, which is the total opposite of your marketing goals!

Remember that your email list is meant to increase your business profits. Your emails should make your readers want to buy your products. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.

Graphics can be used in marketing via email, but only sparingly. Many email clients don’t display images to help keep viruses and malware off their users’ computers. This could possibly interfere with your customers viewing the email correctly. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.

When writing your emails, include calls of action. Your readers need to understand what they need to do by you simply telling them in your emails. Include obvious links with instructions on how your readers should proceed once they get to your site. You might want to consider repeating links in your email so that they appear at the top, and then again at the bottom, of your notice.

Marketing with email is a great way to promote both fledgeling and established companies. Apply these tips to send out original and interesting emails and get your readers to visit your website and buy your products.

There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in Portland, Oregon where you can make the most impact on the youth in the community.