Many business owners commonly deal with the concern of how to get more consumers without spending a fortune. A practice that fits with such a concern is what is known as e-mail marketing. If you have not heard about this cost efficient, quick way to drum up business, please keep reading. The following article can help.

Know your audience and be focused. After you get a small list going, go a step further and find ways to get them to invite their friends on board. Always include a subscribe link in your email; hopefully people will pass it on to their friends who might have an interest in what you have to offer. Your customer base will grow easily and effectively.

Every customer on your email list should be someone who clearly opted in to your email marketing campaign. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.

Use A/B testing to test subject line variations. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.

Get permission if you are going to contact customers by email. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. It may violate the policies of your ISP if you do mass emailings to people who have not asked to receive your emails.

Avoid major email promotions around holidays like Thanksgiving and Christmas. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. Keep in mind that there could be exceptions to this. Black Friday, for example, is one occasion where a date relevant campaign is warranted.

Make sure that your customers give you permission before sending them correspondences via email. Without permission, you run the risk of losing potential customers and being labeled a spammer. In addition, you could find yourself blacklisted by an ISP, which can be catastrophic for your business.

Marketing via email can be useful for business, and can cost half as much as other marketing methods. There really isn’t a reason to avoid email marketing. Try the helpful tips below to get started.