Does your business have a Facebook page? If not, you are missing out on a lot of people that might buy your products. You need to handle your Facebook page right in order to make the most of it. Keep reading to learn how to come up with a successful Facebook marketing campaign.

While you want your personality to show, you must keep things professional when making Facebook posts. Although social media presents a casual platform, you and your business must always be presented professionally. When you use a professional tone on Facebook, people will trust you and your company.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Create the offer and then make sure to post it on the wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

If you want to only target current customers, use “custom audiences”. Your conversion rate will be better and your campaign will be less expensive as a result.

Giving stuff away is a very effective marketing strategy. Reward those who sign up for your newsletter or like your page. This will help you to communicate more often with potential clients.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. No one will bother following your daily posts if they don’t buy from you frequently. Invest your marketing dollars in a targeted Facebook ad instead.

The goal of using Facebook is to garner more sales. You should set monthly goals to reach in sales. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. Try switching your strategy if you’re not seeing an uptick in business.

If your business isn’t on Facebook yet, you should now be inspired to get it there. You have learned some helpful advice. Even if you have had a Facebook page for awhile, there is always room for improvement. Just keep using the advice you’ve read here.

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