Do you want to market online? How much online marketing knowledge pertains to Facebook? It is important these days to keep up with the marketing competition. No matter how much you know, the following advice can help you out.

Don’t let spammers overtake your Facebook page. Sites that are riddled with spam can end up turning potential customers off. Any approved person can access the page with these tools if they know the password.

The key to successful marketing with Facebook is having a strong base of fans. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. After you have developed a fan base, you can begin marketing your products by increasing your investment.

If someone takes the time to comment on your wall, give them the courtesy of a response. They’re taking the time to contact you, so the least you can do is reply. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.

Facebook isn’t necessarily the best choice for all companies. There are many reasons that people prefer Facebook, but not everyone uses it. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.

Use the focus of your business as the basis for creating a group. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. You can let your group know about special discounts, as well as other information that is useful to them. Don’t overlook this opportunity to learn more about your customers.

It’s vital that your audience is frequently updated via your Facebook page. While you don’t have to post 5 or 10 times every day, you should update your page regularly. Be sure that you’re making updates that contain rich content that gives people information that they are interested in.

Define why you need a Facebook page. Don’t simply create a page just for the sake of it. Is it being used to speak with other people? Or are you using it to have other speak with you? There is a difference between having a Facebook page for increasing sales and having one to keep customers around.

Those who are new to marketing may have a leg up on old pros who are used to traditional marketing methods, but this article really levels the playing field between both. These tips can help sharpen your skills with Facebook marketing. Start putting this advice to work for you right away.