With Facebook marketing, there are no guarantees. You have a target demographic that has certain things in common. You can tap into the Facebook resource by educating yourself, such as by reading this article.

Give Facebook ads a try. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. Ads can reach further into your target market and draw customers to your page. They are inexpensive and can pack quite a marketing punch.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. High quality pictures and appealing colors are essential. An appealing page is much more enticing than an ordinary page for Facebook users.

Your Facebook page needs to be monitored for spam at all times. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. You will be able to set up a list of keywords that will be filtered off of your page.

Facebook Offers is a great tool for promoting giveaways and contests on your site. You only need to set up the specific offer and then promote it on your page. If the offer is very good you can also promote it to those who are not fans.

Custom tabs need to be used when creating a Facebook marketing page. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, if you have a contest going, a tab for that can be included.

You should apply the Facebook marketing tips you just read and develop your own campaign. Take the information and use it to build a campaign that will help you take advantage of everything Facebook can offer. Begin right away, and you should see results in no time.