Facebook is an important marketing tool today. There is no need to worry if you are unsure of what that entails. This article will help you understand how to use a Facebook campaign to attract customers to your business.

Generate a buzz by offering a freebie through Facebook. Give away a desirable product to get people excited. Make your winners viewable to maintain the legitimacy of your contest.

Facebook Ads

Take advantage of Facebook ads and all they have to offer. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To achieve real results deep into your customer base, Facebook ads may be ideal. They are inexpensive and can add another dimension to your Facebook marketing.

Never ignore comments and questions on your Facebook page. Thank them for contacting you, and try to give helpful answers to their questions. Additionally, post a link to an article on your site if it can answer their questions.

Custom tabs can help you get more accomplished on your Facebook page. The tabs will let you present your information in an organized manner. As an example, if you wish to hold a contest, put all the information regarding this in one tab.

Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

Fan Base

A fan base is something that you will want to expand as much as possible. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. This will allow you to market to a larger audience so that your expenses do not go to waste.

Always keep your current customers in mind. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. In order to market using Facebook, your audience should feel respected. This will boost engagement and build your relationships.

After reading this article, you should know Facebook marketing is really nothing to be afraid of. Log into Facebook today and begin using these tips. The faster you get started on this the better chance you have at getting the most out of it. Get started now!