Facebook is a great place to market your business. Use this marketing strategy to increase visibility and exposure. Read the following article for some great advice about Facebook marketing.

Contests are a fantastic way to increase interest in your company. Provide fans with coupons or even a product when they share or Like your page. Follow through and actually award a prize or you will appear dishonest.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. High quality pictures and appealing colors are essential. These types of pages certainly do attract more attention.

Consider creating a Facebook group rather than just a page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can use both of these options to keep your customers informed about and involved in your business.

Make your Facebook marketing page more efficient by using the custom tab options. You can easily organize the information available on your page so that fans can find it. For instance, when you have a contest going on, make a tab for just content info.

The most important first step to Facebook marketing is to build a solid fan base. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Remember the audience you already have. Many times, people only pay attention to getting more likes and followers and they sometimes neglect the followers they already have. For a stronger Facebook marketing campaign, your audience should feel respected. This gets customers truly engaged in your company.

Facebook is not necessarily the best place for your marketing. There are other social media platforms. As popular as Facebook is, not all cultures and age groups use it. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.

Facebook is a great way to market your business to a variety of people. Instead of overlooking just how it may help you, try using it to your advantage. The tips here will show you how to get the most out of your Facebook marketing efforts.