There is no shortage of Facebook marketing advice. It may be tempting to follow some of the trends, but you have to realize that not all of them work out the way they say they do. If you want a great foundation of marketing knowledge, this article is for you.

When you market your business on Facebook, post professionally. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. If you stay professional at all times then people are going to respect you and your business a lot more.

Host a giveaway to get some extra attention for your presence on Facebook. Try getting your customers to ‘like’ your site by giving them something for free. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”

Consider using Facebook advertisements. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To achieve real results deep into your customer base, Facebook ads may be ideal. They are inexpensive and can add another dimension to your Facebook marketing.

You need to have a unique Facebook page if you use it for marketing purposes. Add colors, logos, photos and interesting apps. Pages with images are more attractive to your Facebook fans than just plain text.

Facebook Offers give you a way to promote yourself. Just get the offer all set up and change it to “Promoted Post.” If it’s a good offer, it can be promoted to non-fans.

Make sure to build a fan base when marketing on Facebook. Not too much investment should be put into any promotions until you have thousands of fans. Once you gain a large following, you marketing efforts will become much easier.

Jumping on the latest trendy bandwagon usually doesn’t get you very far in marketing, and that’s true of social media marketing, as well. Thankfully, this article isn’t about trends, but solid marketing advice. If you put what you read here into practice, you’ll notice an insane increase in conversion rates and profits.

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