Facebook is orders of magnitude more popular than the second-most-popular social media site. Tons of people use this site on a daily basis an many sign up daily as well. So, you, as a merchant, cannot afford to bypass this golden marketing and sales opportunity. Read on to learn what to do.
Facebook Offers lets you provide freebies or host contests easily. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. A good offer will appeal to potential customers as well.
Learn how to build a fan base. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. Once you gain a large following, you marketing efforts will become much easier.
Facebook Pages
Post on other people’s Facebook pages. When posting on other’s Facebook pages, it can get you significant attention. You need to make sure it is good attention. Only make posts on other pages if you have something worth saying. Do not ever do spam posts.
Increased product sales are the primary purpose of a Facebook marketing campaign. It is important to set some sort of periodic goal based on your Facebook marketing efforts. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If your goals aren’t being realized, your strategy may need adjusting.
Give your audience spots to sign up on the Facebook page. If you give them a free product or coupon for liking your page, they will be more interested. Also, you can hold contests where you give away free things.
One way to entice people to follow you is to only show content to those who are following you. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Only hide a little of your content, or you can risk ruining your SEO efforts.
Make sure your profile is updated. If there are changes in your business, you should make these changes to your profile. Customers with interest in your product can benefit from any updates you provide. Keeping up with the changes as needed will ensure your targeted customer base can stay in contact with you and also see what’s happening.
Use your updates sparingly on Facebook. It can be used to send a direct message to those following your page. But, this should be used sparingly and for important details rather than daily postings. It’s not intended to spam your fans!
As stated before, Facebook offers tremendous potential for anyone needing to build a customer base and grow sales volumes. Now that you have read these tips, you should be prepared to start using Facebook to market your brand. Get started with your new Facebook marketing strategy today.