Email marketing is extremely effective for broadening your customer base, and also as a tool for interacting with your current customers. The number of options out there to manage your e-mail marketing campaign can make the idea seem overwhelming. The information provided in this article will help you develop an understanding of marketing via email, and teach you how to use it to bring success to your business.

Know who your audience is. Think of a way to entice them to have their friends join. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This method will have your list of email subscribers growing exponentially.

Use A/B testing to test out different combinations in your subject line. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.

Experiment with different formats for your email newsletters. Always place new offers and the most vital information at the top of the emails you send. Try out different approaches to see what gives you the best reaction. Once you have a short list of successful formats, continue to use them. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.

Always obtain permission before you contact your customers via email. Most clients will simply look at them as spam and delete them right away. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.

As you can see, e-mail marketing is a great approach to keeping your customers informed and to add to your customer base. The information you have learned from this article will help you harness the power of this technique.

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