Too many people reject the idea of email marketing because they have a close mental association between it and email spam. Therefore, you must come up with an email promoting campaign that compels them to look at your message, while also acting upon it. Reading the following article will show you some great techniques to implement today.

Only send emails to individuals you know. Sending messages to those who do not have any prior relationship with the company or your offerings may give the appearance of spam. They won’t know if they know who you are, and then they will think about whether they care at all about the actual content or your email. Oftentimes, these suspicious emails go straight to the trash and you see no benefit from them.

Make sure your emails are closely targeted. After you get a small list going, go a step further and find ways to get them to invite their friends on board. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. This method will have your list of email subscribers growing exponentially.

Anything that you email you should proofread first. Sending an email with typos or incorrect information is bad for your image. Make sure you test out the format so it will work out and show up on the screen how you had imagined it. Additionally, if you use email links, make sure they aren’t broken.

In addition to using what you’ve just read, think of your audience in order to be effective at marketing with email. Do they want to see something in particular? What material would they be interested in reading? How can delivering on those questions make you money? The tips from this article will help you get started.