There are some practices you need to be aware of when promoting your company using email. Avoid the junk filter by writing thoughtful, content driven emails which your customers look forward to. Keep reading for the best tips on the web!
It is important to avoid sending unsolicited emails when attempting to market a product. Sending out unwanted marketing emails to individuals who don’t want them will get your marketing via email messages marked as spam. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Be consistent. Make sure that your emails contain the same colors and company logos. Use a legible, easy to read font. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. A recognizable brand is an important marketing factor, especially with email marketing.
Prior to contacting customers through email, be sure to obtain their permission to do so. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.
You should avoid sending mass emails during holidays. People are often not at work and are busy with families, not checking their emails. This is not a hard rule and some holidays will require communications. Some examples of this are occasion-specific campaigns such as Black Friday specials.
Having an unsubscribe link where it can be clearly seen is a great idea. You must ensure that the link is visible, easily found and not buried beneath images or huge chunks of text. You want the subscribers to feel like they are in control of the process, and nothing is being forced onto them.
Active Feedback
Utilize both passive and active feedback in your email campaigns. Active feedback is simply the act of asking directly for opinions or suggestions from your customers. When you are considering passive feedback it will always be quite subtle, and usually even invisible to consumers. Try many techniques and use the software available to determine which method yields you the most reads and/or clicks.
You must be persistent where it counts. Staying persistent with the proper type of customers is the key to success. Being persistent with the wrong customers only annoys them and wastes more of your time.
On your sign-up page, give your customers the option of providing their first name. This way, you could customize your recipient’s email by addressing them individually, making the email more personal. This will help your messages stand out from all of the spam messages that your subscribers may be used to receiving.
Using the tips in this article is key to creating a successful campaign. Use them with anything you currently have going on, or create a brand new campaign, and you will be amazed at the results.
There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in Denver, Colorado where you can make the most impact on the youth in the community.