Given the explosion of social media and the marketing opportunities it provides, a lot of people are expressing interest in learning to market on Facebook. You should know some things before starting if this type of marketing interests you. The following tips can help set you up to do this properly.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

Never let spam overrun your page. You can monitor your page by using filters, even if you are not online. Anyone with admin rights can put in keywords into the filter that are going to be filtered out.

You could create a group rather than a page. A group allows everyone to interact and feel like they know one another. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.

Answer all questions and reply to all comments. Make sure to give helpful answers, and thank them for their time. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Remember the audience you already have. A shocking number of people fight to get new likes instead of catering to their current fans. If you want to do well with Facebook marketing you are going to have to respect your audience. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Now that you have read this article, you should have a better idea of how to use Facebook to reach new customers. The thing you must remember is that you won’t see results right away. Exercise patience and use all the tips you’ve learned here to your advantage.