Unfortunately, when someone hears the term “e-mail marketing”, the word “spam” comes to mind, which is really off-putting. The truth is that this method can be used to promote a business successfully, cheaply and easily. Read on to find methods you can begin using now.

Create a personal email for your readers. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. As an example, include the reason why they are getting emails from your business in your marketing materials you send to them.

If you want your marketing emails to be effective, give your customers lots of options. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. The more control they have over the process, the more comfortable they will be.

It is important to always ask prior to putting an individual on your email list. If you avoid doing this, most people will not even read your emails. Your email provider may even decide to drop you, should they get a lot of complaints about your “spam mail.”

Anytime you make contact with a new customer be sure to get their name. By doing this, you can include their name in each email so the message feels more personal. Your emails will stand out from other bulk emails by helping recipients feel less anonymous.

People will appreciate you valuing their time and sending out interesting emails. Don’t disrespect them by constantly sending out emails that only want to sell them something. Your emails should contain relevant information, discount offers, or useful advice.

It’s extremely important to send your marketing emails with a personalized touch. You can do much more than inserting a first name into a generic message. Use all the information you have on each subscriber. Separate your subscribers into small groups that have common interests. Create different messages for these different groups.

Remember to consider your audience as you apply this information to create an effective campaign. Consider what will appeal to them visually. What type of information do they wish to read? How will you get sales based off of those desires? Use these answers to chart a course for yourself.